How your audience views and perceives your message is a big factor in whether or not you are achieving your communication goal.
There are a few key elements that need to be considered:
- Creating a meaningful message (do we have the right content)
- How we represent the message visually (understanding the science behind graphic design)
- Do our information systems facilitate the right interaction with our audience (user interface and experience)
- And what's going to trigger the action (understanding human behaviour)
More information about communication design at my other website: www.redalto.com/services/communication-design